
It was a better time. Or, at least, a simpler time.
- People would watch a movie because it looked interesting in a commercial or trailer. The anticipation would build, the excitement would mount, and ultimately, the satisfaction of having watched a good movie was infinitely greater - simply by virtue of being surprised by excellence. Nowadays, I find myself nodding in approval at the end of a movie; I casually remark, "That was really good." And I leave it at that. After all, why should I expect any less from a movie with a greater than 80% rating on the Tomato-meter? The last movie I can remember that blew away even these elevated expectations was Slumdog Millionaire (94%). That was three years ago.
- If a film looked boring and uninteresting in said commercials or trailers, it would be passed up and never given a second thought. Rotten Tomatoes has the curious ability to guilt-trip me into watching movies I would never have considered watching. Many a Friday or Saturday evening has been whiled away in a dark theater, subject to the tediously droll machinations of dry British cinema (e.g. Gosford Park, 86%, An Education, 94%), when I could have spent my money on mindless but absolutely more entertaining fare (e.g. Snakes on a Plane, 68%). Though, to be perfectly honest, I would watch a healthy portion of both more often than not.
- The opposite effect holds true as well. I can't help but wonder how many gems I've missed in the last 5-8 years I've been utilizing Rotten Tomatoes, simply because that cursed Tomato-meter advised me against watching certain films. There are broader classes of movies that I enjoy thoroughly, but are often characterized as "rotten" by the sometimes-elitist cadre of critics that contribute to Rotten Tomatoes: cheap comedies, superhero movies, chick flicks. Granted, a large majority of movies that fall under these designations are pretty bad. But my middle school self would never have forgiven me for passing up a Green Lantern movie, however low the rating (27%). My, uh, high school self would be incredulous that I haven't watched a legitimate chick flick in years.
I can't pinpoint exactly when
Rotten Tomatoes became such a domineering force in my life, but I remember discovering it near the beginning of college. At the time, it was used more after the fact, as confirmation that a movie I had enjoyed was, in fact, well-received critically. Today, I rarely bother with movie trailers and commercials. Gone are the days when I could just walk into a theater, pick any movie that was playing, and enjoy the quintessential spontaneous "movie-going experience."
Whether motivated by skyrocketing ticket prices in the last ten years or simply a lowered threshold of tolerance for mediocrity, I find I am now tethered to the Tomato-meter, for better or worse. One might argue that Rotten Tomatoes allows the movie-goer to be more intentional in his selection of films; that it imbues the whole endeavor with greater purpose and gravitas, knowing you are seeking out only the best.
Still, I can't help but feel a little sad when I contrast the experience of being vastly underwhelmed by the drawn-out ending of a movie like Source Code (91%) - with walking into a movie like Love Actually (63%) having had zero expectations and leaving the theater unable to contain the smile on my face...